Cashvertising is written by Drew Eric Whitman, he discused about psychology of advertising and how to use it to generate more sales and profits. In this book covered a wide range of topics such as attention-grabbing headlines, convincing copywriting, creating urgency using social proof. It also provides practical tips and techniques for businesses that can use to make their advertising more effective and get better results. This is a valuable resource for anyone looking to improve their advertising and boost their bottom line. They may be a marketer, copywriter, or business owner.